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Microgentic

Solutions

The digital operations we manage for you.

Our team takes over the digital work that quietly drains your time — using AI agents and automation where they help, and keeping people on the parts that need judgment.

Every business has work that piles up: checking marketing performance, following up with leads, replying to customers, organizing information, preparing reports, and making sure nothing gets missed. We turn those areas into reliable systems our team runs for you — starting wherever it will help most.

These are service areas, not a fixed package. The proposal defines what is included, which tools can be connected, who approves changes, and how progress will be reviewed. See how an engagement is scoped.

Digital Marketing

Marketing should not feel like a black box. Our team manages your campaigns and online presence, using AI to monitor performance, flag wasted spend, and surface clear recommendations. Then we act on them and report back in plain language.

What the work can include

  • Campaign monitoring and optimization
  • Wasted-spend detection
  • Website and landing page improvements
  • Performance summaries in plain English
  • Recommendations your team reviews first
  • Regular reporting and next steps
What you provide
Current campaign goals, account access, approved brand material, and the actions you want visitors to take.
Human approval
Your team approves campaign direction, new messaging, and changes to the spending plan.
How to measure progress
Review spend, accepted inquiries, and landing-page actions together. Agree the reporting period and attribution limits before comparing results.
Explore digital marketing →

Lead Management

Opportunities slip away when they arrive from different places and nobody follows up in time. We organize your inbound leads, summarize what matters, and keep follow-up moving — with AI drafting and people reviewing.

What the work can include

  • Lead capture and intake
  • Inquiry summaries and prioritization
  • Suggested replies, reviewed by people
  • Follow-up reminders and tracking
  • Clear status on every lead
  • Fewer missed opportunities
What you provide
Your inquiry sources, qualification criteria, current follow-up process, and who owns each next step.
Human approval
People review suggested replies and decide which opportunities need a personal conversation.
How to measure progress
Track inquiry capture, time to first response, follow-up status, and accepted opportunities against a defined starting point.
Explore lead management →

Customer Communication

Customers expect quick, clear answers. Our team keeps communication flowing, using AI to draft replies and summarize conversations while people review the tone and approve what goes out.

What the work can include

  • Drafted replies in your tone
  • Conversation summaries
  • Approval before anything sends
  • Common-question handling
  • Follow-up suggestions
  • A consistent customer experience
What you provide
Examples of your tone, approved answers, escalation rules, and the inboxes or channels in scope.
Human approval
A person approves outbound replies; unusual, sensitive, or unclear requests go to the agreed decision-maker.
How to measure progress
Review response times, unresolved conversations, and how often drafts need corrections.

Scheduling & Follow-Up

Scheduling and follow-up get messy fast. We put a reliable system in place for confirmations, reminders, and recurring touchpoints — automated where it is safe, watched by people where it matters.

What the work can include

  • Appointment and booking flow
  • Confirmations and reminders
  • Rescheduling support
  • Follow-up prompts
  • Internal task reminders
  • Nothing falling through the cracks
What you provide
Your availability rules, booking process, reminder wording, and the people responsible for schedule changes.
Human approval
Agree which confirmations can run automatically and which exceptions or changes need a person.
How to measure progress
Check booking completion, missed appointments, and outstanding follow-ups using the records available in your tools.

Operations & Reporting

Business information ends up spread across tools, inboxes, and spreadsheets. We organize it and turn it into clear reports and summaries, so you can see what is happening without digging for it.

What the work can include

  • Document intake and organization
  • Weekly business summaries
  • Performance snapshots
  • Process and workflow reports
  • Decision support
  • Improvement recommendations
What you provide
The documents and data sources in scope, definitions of key measures, and the decisions each report should support.
Human approval
People review incomplete data, conflicting records, and recommendations before acting on them.
How to measure progress
Assess data completeness, report freshness, and time spent preparing the same information.

Custom Workflows

Not every business works the same way. Tell us about a specific process, and our team designs a workflow around it: what people handle, what AI handles, and how it is reviewed. You approve the plan before we build anything.

What the work can include

  • Plain-English request form
  • Team review and a clear proposal
  • Accept, edit, or ask questions
  • Human and AI roles defined upfront
  • Built, deployed, and monitored for you
  • Improved over time
What you provide
One repeatable process, its starting trigger, example inputs, desired output, and known exceptions.
Human approval
You approve the workflow proposal and the points where automation must stop for human review.
How to measure progress
Define completion, error, and exception measures for the specific workflow; compare them with the current process.
Explore custom workflows →

Custom workflows

Have a process that's unique to you?

Start with a repeatable process, or request a workflow built around the way your business actually works. Customization is a simple, structured process, and you approve the plan before anything is built.

  1. Describe the problem

    Fill out a short, plain-English request — explain the business problem and share any examples, screenshots, or notes. No technical detail needed.

  2. We review it

    Our team works out what can be automated, what should stay manual, what access is needed, and the value it would create.

  3. You get a proposal

    A clear plan: the problem being solved, the human and AI roles, the timeline, the limitations, and the cost.

  4. Accept, edit, or ask

    Approve the proposal, edit it, or ask questions. Once you're happy, our team builds, deploys, and monitors it.

Request a custom workflow

Not sure where to start?

Tell us what feels messy, manual, or hard to manage. We'll point to the area where our team can create the most value first.

Start a conversation